How We Choose Products

iTech Level publishes buying guides for gaming and everyday laptops, headphones and earbuds. This page explains how we pick the products we recommend and what we don’t do, so you can judge our advice for yourself.

Who is behind our guides

Our guides carry the byline Adam Levell, the pen name of iTech Level’s founder, who runs the site. Adam also runs the iTech Level YouTube channel.

How we use AI

We use AI tools to help research and draft our guides, and our videos use synthetic voices and some AI-generated scenes. A person decides what we cover and reads every guide before it goes live. We check specs and claims against the sources we link, but mistakes can slip through, so please tell us if you spot one.

How we choose products

  1. Start with the specs. We compare the manufacturer specifications that matter for the use case: GPU power and cooling for gaming laptops, codecs, noise cancelling and battery life for headphones, weight and screen for portable laptops.
  2. Check them against independent tests. Specs don’t tell the whole story, so we cross-check with published measurements and in-depth reviews from outlets such as RTINGS, SoundGuys and Notebookcheck, and we link our sources.
  3. Match picks to real needs. Our guides are organised around who a product suits and who should skip it, not just a ranking.
  4. Keep it current. We update guides when new models, firmware updates or price changes shift the recommendation, and we show the update date at the top.

What we don’t do

  • We don’t run a testing lab, and we don’t claim hands-on testing unless a guide explicitly says so. If it does, it will say exactly what we measured and how.
  • We don’t invent scores. We don’t publish numeric ratings or star scores.
  • We don’t accept payment for placement. No brand can buy a spot in a guide.

A note on prices

Prices change constantly. Where a guide quotes an exact price, it’s usually a list price from the maker or a store, and it may have changed since we checked. Our buy buttons link to the store, which shows the current price.

How we make money

iTech Level is reader-supported. As an Amazon Associate, we earn from qualifying purchases. We also earn commissions from other retailers and brands through the CJ and Impact affiliate networks. Either way, buying through our links costs you nothing extra. Commissions don’t decide which products we recommend or how we rank them.

Corrections and feedback

Spotted a mistake or an outdated spec? Email contact@itechlevel.com or use our contact page. We fix errors when we confirm them.